Mock Up-Planning

Analysis of three digipaks and advertisements.

Newton Faulkner - Hand built by Robots. 

Front Cover

The front cover has an old feel to it with the washed out colours. It is almost surreal in a way with the background of clouds and a robots hand holding a selection of different figures from knights and soldiers to pirates. The artist's name and the album title are framed in a traditional way easily identifying what the customer is buying.  

Back Cover

The back cover of the album is similar to the front in that it has the view of the clouds and there is a little space man linking it back to the front cover. It is a very simple back cover.

Robin Thicke - The evolution of Robin Thicke.

Front Cover

The front cover is also relatively simple but done in a way that it literally represents how evolution of man had occurred but instead of monkey t man there is Robin Thicke getting up and getting dressed. The background is white but there is the outline of Robin Thicke's face adding a bit of detail to something that would otherwise be an empty white space.

 Back Cover 

The back cover of the album has a medium shot of Robin Thicke with the song titles clearly on the right side in gold highlighting them among the black and white cover. This way we can easily identify the song titles and what is on the CD that we are buying. 

Seal - System

Front Cover

This is the front cover of Seal's album 'System'. The idea in itself is very simple with just a close up of Seal's face and placed on a black background. The black background works with the black and white that has been used on his face that creates a high contrast highlighting his face and features. His face has also been split up into tiles like a puzzle, adding a level of sophistication instead of just having a plain close up of a face in black and white. I could not find a back cover for the album available to me. 

What I've learnt

This has showed me that when making the digipak I need to make sure that the title of the digipak is clear and either contrasting with the background or in a very distinctive font so it stands out. It is also important to make a dynamic digipak again so it stands out and is unique on the shelves. And lastly to know what kind of artist the digipak is being made for  so that audiences can easily link the digipak through what they see visually to the artist and the type of music they expect to hear when they listen to it. 

Chosen images

In our photoshoot we had a wide range of photos to choose from so again, as this is just planning and open for development and for the idea to grow, it may change.

I feel that these images are great for the advert and the digipak because they all show the artist close up with nothing in the background which would allow the audience to recognise who the artist is. They are also well lit.
I will be using photoshop to get rid of any scars and such and also adjust the levels to how I like them.
The last photo I will use as a double spread across the two inside panels. 

Chosen Images-Planning

 These are the images i have chosen to edit for my digipack and advert

pic 1pic 2

pic 3

I don't plan on editing picture 1 or picture 3 because I like them natural.

To edit picture 2 I will be using photoshop. The tools I will use will be the healing tool to keep the skin tone the same. I will also use the clone stamp tool to neaten up certain areas. I will also use the burn tool and the dodge tool to highlight certain areas of her face to make features stand out.

Photo shoot 14/12/10 - Planning

Today, we decided to do a photo shoot for our digipack. As we decided that we needed better shots.
To begin we thought about the shots that we wanted for our panels.

We experimented with lighting and shutter speeds in the studio and ended up with a range of shots at our disposal for our digipack.

Layout & design ideas / mock up based on the ideas.

This is a draft of my digipak. While creating this draft I felt that I would use some of the features that I plan on using in my actual digipak.

In my actual digipak I plan on using a font that looks friendly and fun, but not patronising like comic sans. Something that is bold yet shows the artist to be fun. I plan on using a font like that or similar.
Also, having the artist on the front is something that is very important as it allows the audience to identify the artist with the music

I also plan on laying out digipak in this style. With the tracklisting in the middle song after song

and with the copyright information label logo and bar code beneath.

For the inside I plan on having an image that spreads across two panels. I feel this is a bit bare, but I cannot think of anything to add on to another panel, but if I do then I will include it in the final version.

As of yet, we haven't done a photoshoot therefore, this may and probably will change because of the images.

Mock Up-Planning