Analysis of three digipaks and advertisements.

Newton Faulkner - Hand built by Robots. 

Front Cover

The front cover has an old feel to it with the washed out colours. It is almost surreal in a way with the background of clouds and a robots hand holding a selection of different figures from knights and soldiers to pirates. The artist's name and the album title are framed in a traditional way easily identifying what the customer is buying.  

Back Cover

The back cover of the album is similar to the front in that it has the view of the clouds and there is a little space man linking it back to the front cover. It is a very simple back cover.

Robin Thicke - The evolution of Robin Thicke.

Front Cover

The front cover is also relatively simple but done in a way that it literally represents how evolution of man had occurred but instead of monkey t man there is Robin Thicke getting up and getting dressed. The background is white but there is the outline of Robin Thicke's face adding a bit of detail to something that would otherwise be an empty white space.

 Back Cover 

The back cover of the album has a medium shot of Robin Thicke with the song titles clearly on the right side in gold highlighting them among the black and white cover. This way we can easily identify the song titles and what is on the CD that we are buying. 

Seal - System

Front Cover

This is the front cover of Seal's album 'System'. The idea in itself is very simple with just a close up of Seal's face and placed on a black background. The black background works with the black and white that has been used on his face that creates a high contrast highlighting his face and features. His face has also been split up into tiles like a puzzle, adding a level of sophistication instead of just having a plain close up of a face in black and white. I could not find a back cover for the album available to me. 

What I've learnt

This has showed me that when making the digipak I need to make sure that the title of the digipak is clear and either contrasting with the background or in a very distinctive font so it stands out. It is also important to make a dynamic digipak again so it stands out and is unique on the shelves. And lastly to know what kind of artist the digipak is being made for  so that audiences can easily link the digipak through what they see visually to the artist and the type of music they expect to hear when they listen to it.