Wednesday 6 October 2010

Research - Vimeo: Past music video from students

I really enjoyed this music video because of how lively it was. Even though it was in black and white with the only colour being red that helped really bring out the important parts of the video such as the posters, her shoes and her earrings. I loved how the lyrics really matched what we saw and that the video helped Amplify what was being sung. It has no clear narrative but it does carry a very clear message and that she is on a mission to spread love and that everyone simply needs nothing but love. There were a good mix of close ups and medium to long shots that kept variety and the audience almost always guessing what type of shot they would see and from what angle they would see it from and I felt this way all the way through. It is also well edited together with very short cuts that keep pace with the beat of the music video and the mise en scene especially clothing and the little details like the earrings were spot on and make a big difference.

Overall I found it a very fun and entertaining video, even the people that they must have asked on the street to hold the signs were smiling and charming and it was a very creative idea and helped add the sense of a relaxed nature and reality to the music video that we just don't see much of anymore.


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