Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.
This video seemed to be aimed at a very wide audience ranging from all ages and all different types of people. The music was alternative genre. The video itself had a vague narrative which was mainly spreading a message of Love. This was represented through people stood holding signs of Love and medium to close shots that showed the sign. There was also representation through props and mise en scene such as the heart shaped earrings. There was also clever editing done with the colour which turned all the colours to black and white apart from the colours red which were kept the same. This is because of the common belief that red is a colour of love. There was also plenty of different cuts and shots which went in time with the beat of the song. There were slide transitions and clever angled shots which made the video even more professional.
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