Self Promotion

Bands such as Radiohead use Self promotion to get their music out. One way they did this was with the use of their Youtube channel. Here they gave away free music, wrote blogs and updated their video uploads regularly. They make use of the video uploader.

http://www.youtube.com/results?search_query=radiohead&aq=f

On Twitter, they also do the same thing but with links. They have over a hundred thousand followers and promote everyday. They make use of these big sites to attract more followers and get their music out to stay relevant.

http://twitter.com/radiohead?from_source=onebox