http://www.youtube.com/watch?v=ltbt9MaepFY&ob=av2e
This video is called "It Never Ends" by Bring Me The Horizon.


The video shows the lead singer in an ambulance while being chased by zombie vampires who are trying to eat him, in attempts to distract them the nurse in the ambulance with the lead singer throws his intestines out of the window. They then reach the hospital and the doctors try to save him but he says "just let it end" and the zombie vampires come in and attack.


Narrative
The video has a linear structure it shows us from the moment that the lead singer wakes, which is the beginning to him. This video it doesn't show us how all of this started, it brings us in at the middle of a disruption. The resolve of the video is when he says "Just let it end". He says this so that he doesn't have to endure the pain any longer and he doesn't have to run from the blood sucking vampires that will continue to chase him even though he has given part of himself to them, he can't escape them only in death.
The lead singer takes on three roles in this video. He is the driver of the ambulance, his face is all wrapped up and he can't see, this symbolises that he is driving himself on a blind path to destruction. He is the main character that wakes up in the ambulance with the vampires chasing him. His ambulance driver and patient self are both participants but his patient self also narrates from time to time. The third role the lead singer takes on is a floating version of himself that only narrates. The fact that he's floating symbolises that he is just aimlessly going. The different backdrops also symbolises that he doesn't know where he's going or can't make up his mind.
The video illustrates and amplifies the lyrics on another level that show a deeper than just literal. Each of the vampires represent different types of people that the band have encountered, that have endlessly chased them. Such as police, journalists, drug dealers and more. 


Genre

The song falls into the genre of Metalcore. All the aspects in this video, to name a few; zombie vampires, blood, lack of natural light, they all conform to the genre of the music. Though zombie vampires and blood aren't something that are predominate in metalcore videos, they do fit very well with the genre. Where as a video like being in a field with people on a sunny day wouldn't fit this respective genre.

The video has a lot of dark colours, the dark blue's and blacks enforce the bleakness of the video.

The inside of the ambulance is all white, this makes the blood, the nurse and the lead singer stand out.
Through the use of colours and the concept of the video it is clear to see that there is some sort of deeper story to the video and the song. This also fits very well with the genre of music as many bands chose to do performance videos and they also chose to illustrate and amplify the lyrics from the songs instead of having a video that is completely unrelated to the song.

Media language
The pace of the video is not as fast as it could be though it's not slow so it's medium. This allows the story to progress without dragging on for too long or being too quick and nothing making any sense. There are points in the video where there are very quick cuts and flashes of other scenes. At many points they have used a green screen to create things, such as the backgrounds, the ambulance and the hospital. At some points in the video they video has had an added effect of being grainy. This video is like a short movie as it is a story and there is a lot going on.


Representation
The lead singer in this video is represented as instead of what many would be expecting him to be a hero and save the day, he is a victim and he needs help and the help that he is given just isn't enough so, he gives in. By doing this it connects him and the audience as it shows that he is on the same level as them, that at some point it's all just too much that giving in is the only option. The lead singer is wearing the typical clothes that he would normally wear, skinny jeans, v-neck t-shirt.
The female nurse is dressed in a sexy seductive nurse outfit, this could say something about the way we are meant to perceive her as just an object, but she is cold towards the patient and she tries her best to save him so it's kind of as if the roles are reversed, the expected saviour is helpless and the one that is expected to be the one in need of help is doing the saving.
The representation of characters in the music video is very true to real life. They are not over the top or out of the ordinary but just everyday people experiencing pain, love and loss on all different levels from a mans love for his son/ daughter to love between a man and a woman.