Thursday 23 September 2010

Andrew Goodwin

Andrew Goodwin feels that traditional narrative analyses doesn't really apply to music videos as they approach narrative from a different angle to novels and films.
Reasons for the different narrative structures are as follows: Music videos are built around songs, sometimes songs don't pose a traditional narrative structures. Music video uses the singer as a narrator and a character, the singer often looks directly into the camera, this is an extension of performance and trying to involve the viewer at home with the performance.
 Music videos often repeat images in the way the song repeats choruses and lines. Intertextuality allows the viewer to become familiar with the genre and have certain expectations. The video playing on television and the song playing on the radio, the song would be made familiar through repetition.
Some videos are autonomous from the music they spring from. Sometimes the visualisation of the song goes beyond the meaning. There are three types of relations between songs and videos

Illustration is where the video tells the story of the lyric. Dance is often used to express the feelings/moods in the song.
Amplification occurs when the videos introduce new meaning that do not contradict with the lyrics but add layers of meaning.
Disjuncture this is where there is little connection between the lyric and video or where the video contradicts the lyric.


Illustration
This video demonstrates it's title; the meaning of the song and the lyrics very clearly. The song and the video is about girls just wanting to have fun. There isn't much else to the video, but as this was made in the 80's, I imagine that there weren't many videos that didn't illustrate the lyrics as best to their ability or would just be complete disjuncture and the song would have little to no relevance to the video.
Girls Just Want To Have Fun // Cyndi Lauper



Disjuncture.
In this video there is little to no relevance to the song. The video and the song both have completely different narratives. The song acts as a soundtrack for the short film that is the video.
After Hours // We Are Scientists. 


Illustration
In this video, it illustrates the words visually and there is also a performance. There isn't a story at all, from 1:30, there is some depth into the meanings of the lyrics as it shows how others relate to the lyrics, which is the appeal of listening to music with depth, it also makes the listener feel more connected to the artist and especially with this video where it shows other people relating to the music.
Do You Feel // The Rocket Summer

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