Friday, 22 October 2010
Wednesday, 20 October 2010
Section 1A of exam Questions 13, 14, 15. - Planning
13. How do you plan to use digital technology in the production of your 3 products?
Digipack
In the production of my draft digipack I used a digital camera to take pictures of the types of photos I wanted to include in the draft digipack ranging from shots of our music artist to shots of locations that will be seen in the music video. I then used photoshop elements to edit the pictures after uploading them to the Apple Mac computer and then I exported them to Quark XPress and formed them into 6 basic panels including the front and back covers. I then uploaded the draft digipack to logger over the internet and blogged about it. Since the digipack I did is only to show a basic outline of the types of pictures I will be using in my digipack I did not include much detail.
Music Video
14. How have you used conventions from real media text in your planning?
When we planned out our shots for the music video we made sure to use a wide variety of shot types and angles this brings an element of surprise that is evident in almost any music video and always keeping audiences guessing on what is coming next. It was also important to make sure we would get a lot of close ups of our artist's face so the audience can clearly identify with her and perhaps even have her glance at the camera for that extra emphasis. This is something we also learned from watching other music videos.
In my digipack I made sure that the front cover had a clear image of our artist including with multiple other shots of her on the interior panels so the audience can easily identify the CD cover as being the artist's at first glance. I also wanted to go for a rather simple digipack but still vibrant with the natural colours of the photo enhanced in Photoshop to stand out more. With a digipack it is all about catching the audiences attention and drawing them to that particular artist when the digipack is placed among hundreds of other artists' digipacks in a store. The style and content seen by the consumer also helps them identify what kind of genre that particular artist might be related to.
The same can be said for the advert. It too needs to draw in audiences by catching their eye and this would mean again making it vibrant and colourful. The advert will also need to display whose music it is representing so a large picture of the artist will also need to be included in the advert and key things like her name and the name of her song and where it can be bought from and when it will be released. This is clearly the norm in almost every advert.
15. What have you learned about research and planning a production, compared to AS?
I've learned that the whole process of researching and planning is far more complicated and in-depth than in AS. For example with music videos each group has had to come up with different ideas and research different types of music because of the multitude of different genres and almost every group has chosen a completely different genre from the other. We as a group have had to study the norms in the music videos of our genre and come up with unique ideas that would make ours different but still reflecting the genre of the music.
There are a lot more shots required in a music video compared to a thriller that we did in AS. We have had to plan scenes that incorporate almost every shot type there is from extreme close ups to long shots and this requires a lot more time for story-boarding. We have also had to pay more close attention to the mise en scene that we are going to include in our music video from clothing and props to the surrounding scenery, although they were important in the thriller it is more obvious here as they compliment the artist and help build an image of what the artist is like and in a way helps the audience feel more engaged with him or her.
Also there is the Digipack that needs to be done and done in such a way that it relates to the music video and draws in audiences and enables them to identify with it. This is different from a thriller where as in a music video we really have had to identify our target audience and what appeals to them.
Digipack
In the production of my draft digipack I used a digital camera to take pictures of the types of photos I wanted to include in the draft digipack ranging from shots of our music artist to shots of locations that will be seen in the music video. I then used photoshop elements to edit the pictures after uploading them to the Apple Mac computer and then I exported them to Quark XPress and formed them into 6 basic panels including the front and back covers. I then uploaded the draft digipack to logger over the internet and blogged about it. Since the digipack I did is only to show a basic outline of the types of pictures I will be using in my digipack I did not include much detail.
Music Video
In the production of the music video we will be using Apple software such as Final Cut Pro to edit the music video and HD cameras to shoot the footage. To collect the raw footage we will have to use film cameras with the occasional use of tripods and extra lighting equipment to light a scene is necessary. Once we have filmed all the shots we need then we will upload them to our hard drive and begin editing them on the Mac computers in Final Cut Pro.
Once we have synced the lip movements of the footage to the actual song we can begin cutting and editing all the footage together. Once this has all been completed it will need to be rendered and then converted into a viewable format by using Quicktime conversion which is a tool available in Final Cut Pro. Once converted we can then upload it to our blogs or copy it to a DVD for later playback.
The Advert
The advert will also be made using Quark XPress and uploaded to blogger through the internet where we will blog about it and how it serves to target our main audience.
14. How have you used conventions from real media text in your planning?
When we planned out our shots for the music video we made sure to use a wide variety of shot types and angles this brings an element of surprise that is evident in almost any music video and always keeping audiences guessing on what is coming next. It was also important to make sure we would get a lot of close ups of our artist's face so the audience can clearly identify with her and perhaps even have her glance at the camera for that extra emphasis. This is something we also learned from watching other music videos.
In my digipack I made sure that the front cover had a clear image of our artist including with multiple other shots of her on the interior panels so the audience can easily identify the CD cover as being the artist's at first glance. I also wanted to go for a rather simple digipack but still vibrant with the natural colours of the photo enhanced in Photoshop to stand out more. With a digipack it is all about catching the audiences attention and drawing them to that particular artist when the digipack is placed among hundreds of other artists' digipacks in a store. The style and content seen by the consumer also helps them identify what kind of genre that particular artist might be related to.
The same can be said for the advert. It too needs to draw in audiences by catching their eye and this would mean again making it vibrant and colourful. The advert will also need to display whose music it is representing so a large picture of the artist will also need to be included in the advert and key things like her name and the name of her song and where it can be bought from and when it will be released. This is clearly the norm in almost every advert.
15. What have you learned about research and planning a production, compared to AS?
I've learned that the whole process of researching and planning is far more complicated and in-depth than in AS. For example with music videos each group has had to come up with different ideas and research different types of music because of the multitude of different genres and almost every group has chosen a completely different genre from the other. We as a group have had to study the norms in the music videos of our genre and come up with unique ideas that would make ours different but still reflecting the genre of the music.
There are a lot more shots required in a music video compared to a thriller that we did in AS. We have had to plan scenes that incorporate almost every shot type there is from extreme close ups to long shots and this requires a lot more time for story-boarding. We have also had to pay more close attention to the mise en scene that we are going to include in our music video from clothing and props to the surrounding scenery, although they were important in the thriller it is more obvious here as they compliment the artist and help build an image of what the artist is like and in a way helps the audience feel more engaged with him or her.
Also there is the Digipack that needs to be done and done in such a way that it relates to the music video and draws in audiences and enables them to identify with it. This is different from a thriller where as in a music video we really have had to identify our target audience and what appeals to them.
Draft of digipack - planning.
This is a draft for my digipack. I decided to keep it simple and to emphasise that the singer playing the instrument herself as the focal point. Also, the font is in helvetica, I chose this font because it is big and bold and doesn't take away attention from the artist, but adds attention on her name.
I thought it would be a good idea to have the artist at the front and back so that the audience can familarise themselves with her. She is dressed in casual clothes, which makes her easy for the audience to relate to, as even though she is a pop artist, it's more of an indie pop.
The name, KT Tunstall is not the name that will be used, I just haven't thought of a fitting name for the artist yet. I made the error of only doing the front and the back cover, however, this will not happen when I am doing the proper digipack. In the middle panels I intend to have location shots and shots from filming.
I thought it would be a good idea to have the artist at the front and back so that the audience can familarise themselves with her. She is dressed in casual clothes, which makes her easy for the audience to relate to, as even though she is a pop artist, it's more of an indie pop.
The name, KT Tunstall is not the name that will be used, I just haven't thought of a fitting name for the artist yet. I made the error of only doing the front and the back cover, however, this will not happen when I am doing the proper digipack. In the middle panels I intend to have location shots and shots from filming.
Practice Digipack (planning)
Here is the outer cover. However in the real one I will also need to create the inside cover and possibly more panels. However this is a layout and design of some practice that I got with the programme.
Draft of My Digipack - Planning
This is an example for my initial ideas for my digipack consisting of a lot of pictures of our music artist and the shots that she would be in. I am likely to change the pictures and the style when I come to do my real digipack.
In my final digipack I will also be adding in all the copyright pictures and the serial code for the back cover and also the track listing for one of the interior covers but I will be putting all that in when I have all my pictures that I am definitely using for my final digipack in order.
In my final digipack I will also be adding in all the copyright pictures and the serial code for the back cover and also the track listing for one of the interior covers but I will be putting all that in when I have all my pictures that I am definitely using for my final digipack in order.
Audience Task (planning)
This is Ann. Ann is 20 years old and studies a English degree in Cambridge university. She enjoys the fine arts, theater, sketching and horse riding. She has a laidback lifestyle and spends her time walking and enjoying scenery, reading fictional boooks and reading magazines. She enjoys travelling and visiting cities with history and culture. She enjoys eating healthy foods and is a strict vegan because of her love of all animals. She enjoys the nightlife and enjoys the odd glass of wine, but is a very responsible drinker. She plays many instruments including the guitar, piano and flute.
Her love of this music is because of the relaxed laidback approach that it has, which goes well with her personality.
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