Completed Advertisement - Production

This is the final edit of my advertisement.

Completed Digipak - Production

This is the final edit of my digipak.

Analysis of three digipaks

Florence + the Machine // Lungs
The front cover of this album is directly linked with the title of the album; "lungs" as there is a pair of lungs on her chest. The lungs are the focal point of the digipak. 

The numbers labelled on the back cover of the digipak is a number on the track listing. By doing this, it looks as if the audience is looking into the anatomy of the lungs and that in turn, it will relate to the song.
The lungs are a focal point across the her website, and other advertisements such as on the television and posters.
As the focal point of advertising was lungs, they could have just used a set of lungs instead of Florence and the lungs. By having Florence and the lungs, it helps the audience put a face to the music. From the name "Florence + the Machine" it sounds as if it would be a different type of music to what it actually is so by the use of font, and showing the artist it helps the audience identify the music style which is indie. 
There is a continuous colour scheme of a kind of grainy black and white. 

Marina & the Diamonds // The Family Jewels

These photos that they used focus on one of her assets, which is her hair. They use her hair because it is her prime asset the people could recognise her from her long flowing hair.
The tapestry background here works well with the title of the album "The Family Jewels". The tapestry thinking of old curtains that families would have.

The font is thick and bold, it looks like it's been painted which also adds a sense of personality to the cd.
They also edited her skin, she looks flawless and I'm sure in real life she isn't but to market her as perfect rather than inperfect because no one will want to look at huge spots and such. 

The backcover keeps with her hair, using her hair as somewhere to put the tracklisting. What is slightly unusual about the back cover of this is the barcode is in the top right corner, the copy right details are bunched in a corner instead of spread out at the end. But, there is nothing wrong with this. It just shows that not everything has to follow the convention.

MGMT // Oracular Spectacular 

This is a band and both members of the band are shown equally on the front cover. This shows that neither one is a more important than the other.

The clothes that they are wearing help suggest the type of music that it is that they make. Though not clear and it kind of looks like tribal music. Their music video that promotes this album, "Time To Pretend"  features the members in the same setting and wearing the same things in the first few frames. This helps the audience remember that they are both by the same people. The music video helps the album and the album helps the music video.

On the back cover again is in the same setting with them wearing the same clothes.
The font of the tracklisting is small, this could however be detrimental, but with the front cover being what it is, looking so interesting, the audience are bound to go to the cd and turn it over and see the tracklisting.

Digipak

I have had a lot of problems trying to make the digipak not seem dull and lifeless.
The initial idea was to have the same colour as in the background continued across to the back panel. However, this just looked dull and boring and as the background colour was beige, it looked like a sample paint for decorating walls with.
I wanted to bring the digipak to life so, I had the idea of having a starry background/nebula merged with the photo.
I plan on expanding this photo below and merging it with the other pictures that I am using.

I was finding difficulty using the image I had chosen in my draft digipak, as the image was a still from our video and the quality was very bad. Also, I was finding it difficult because from creating the practise digipak I remember that I had found it very difficult to find a colour that worked well with a textured background. Thus my plan was to have a background that was the same colour as the rest so that it would be easy to see the text. This is where I was finding difficulty in it becoming dull and lifeless.

Do's and don'ts

From seeing the adverts for other artists I have seen what works and what doesn't work.The following are the basic simple rules that should be applied:

• The use of clear font is important 
• Use befitting sizes for images and fonts.
• Use clear, in focused images.
• Use Photos that are an appropriate shape for the page.
• Use a layout that follows the rule of thirds. To be taken into account when taking the photos.
• When choosing the font, it should follow genre conventions and be clear from a distance. here you place the font. The font should follow genre conventions and be clear from a distance. 
• Follow the conventions of the three colour rule and use colour that is appropriate for images, font and background.
• Use appropriate industry logos and conventions, properly positioning the barcode, date, copyright, titles and artist names.

Things that shouldn't be done as it will result in the product not looking that good:

• Stretch images and distort the quality of the image.
• Use unnecessary effects that do not suit the genre
• Use a font just because you like it. What you may like, may not fit in with the target genre and therefore the target audience. 
• Have a different theme for every panel. Unless done properly, it would look messy and un-organised. Stick to a certain theme or colour scheme that can run throughout and tie everything together. 

Advert draft

This is my draft advert.
I plan to download the font that "pink" is used from this album.

I feel that this font will not only take away the sheer bluntness from this advert, but it will also add a sense of personality and will make the audience feel more attached to the artist as it looks like handwriting font. I will also add the EMI logo and "also on iTunes". The layout size and colour of the text is something that I will play around with and see what works best.

Digipack and advert draft-Production

After getting feedback I know that there are too many coloured texts on my advertisement and this shall have to be changed.