Do's and don'ts

From seeing the adverts for other artists I have seen what works and what doesn't work.The following are the basic simple rules that should be applied:

• The use of clear font is important 
• Use befitting sizes for images and fonts.
• Use clear, in focused images.
• Use Photos that are an appropriate shape for the page.
• Use a layout that follows the rule of thirds. To be taken into account when taking the photos.
• When choosing the font, it should follow genre conventions and be clear from a distance. here you place the font. The font should follow genre conventions and be clear from a distance. 
• Follow the conventions of the three colour rule and use colour that is appropriate for images, font and background.
• Use appropriate industry logos and conventions, properly positioning the barcode, date, copyright, titles and artist names.

Things that shouldn't be done as it will result in the product not looking that good:

• Stretch images and distort the quality of the image.
• Use unnecessary effects that do not suit the genre
• Use a font just because you like it. What you may like, may not fit in with the target genre and therefore the target audience. 
• Have a different theme for every panel. Unless done properly, it would look messy and un-organised. Stick to a certain theme or colour scheme that can run throughout and tie everything together.