Saturday, 11 December 2010

Short list of fonts,colours,layout and design ideas - Planning

Below are my short list of potential ideas for my digipack and advertisement.

Fonts
Abadi MT condensed
Andalus
Bauhaus93
Britannic bold

I believe these relate to the genre best.

Colours

Light shades

Tones:
Black
Grey
White

For a good contrast and balance.



Layout&Design

Like many front panels I want a shot of the artist herself.On the back I would also like an image of the artist to feature.On the inside I would like either a double panel of a city scape or a panel for the city scape and another image of the artist.

Friday, 10 December 2010

Feedback movie-Production

Analysis of three digipaks and three advertisements (research and planning)

During our lesson time we analysed digipaks and advertisements from previous students. Here a three digipaks and advertisements from established artists that I will be analysing and researching.

Here is the digipak and advertisement for Madonna.


The colour scheme and fonts is conventional to the genre is represents. It has quite a few vibrant energetic colours which aims to show the style of the music and Madonna herself. I noticed that on the advertisement, there are photos of her performing live. This gives the audience a taste of what it will be like to go on one of her shows.  There are quite a few different colours, however the over use of colours is at least maintained in every part of the digipack, adding to the wacky editing, it makes the digipak still look professional. 

Feedback

Thursday, 9 December 2010

practise digipak

During the summer, we did a practise digipaks.
Here is mine.

I was aiming for a "Hipster" type digipak. 
The use of glitter, triangles, nebula and cats are something that are directly linked with the hipster style. The track listing, also conforms to the hipster style and has a direct reference to films in the hipster style.
Song titles such as "Cellar Door", "Grandma Death", "Lucid Dreaming" are all direct references to the popular cult film, Donnie Darko.
"Kurt Lives" is Kurt Vonnegut who is an American writer who wrote, "Slaughterhouse-Five" and many others; he was known for his humanist beliefs.

Even though it was just a practise digipak, a lot of work was put in to ensuring and conveying the hipster style. As we didn't have a song to work from, we didn't have a genre, so instead we decided to go for a certain style in which the genre type was suggested, but not set in stone.

I did a 6 panel digipak as I felt that there should be equal amount of coverage for each member as even though there is a lead singer, they are both equal and they are both the front women of the band.
I found adding text to a background without a consistant colour all through very, very difficult as with many text colours, it didn't show up, or they blended with the background making it very difficult to read. I also had some trouble with the placement of text and getting both Jasmine and myself on the front cover without cutting a lot of body parts off.
From this I have learnt that perhaps a plain background is the better option, and the artist being in the centre because it then allows the person editing to move the artist from left to right, right to left or which ever way they want the placement. We plan on doing  a photoshoot for the our current digipak and we will take in consideration these factors.

Friday, 3 December 2010

Digipak practice-Planning

Summer Edit

During the summer we learned about digipacks and started practising how to use the software that is needed to make one.

                                                   Back Cover

As you can see the image is edited and was planned carefully.
The elements needed to complete this panel would be the track listing which would have went on the right hand side in a dark font.
The producers,website and bar code are also needed to complete this cover.






                                                     Front Cover 
   This panel was also carefully planned but as you can see the name of the artist and the album title is missing. However, i spent a lot of time editing this image which shows me what time scale is used for this part of a promotional package.
This exercise was about what not to do for making a digipack. The images used were composed awfully and the moral was to plan shots carefully and make sure they are perfect in everyway possible. These images were also unflattering so once again a lot of time was spent editing to make this mediocre digipack.

Analysis of three digipaks and three advertisments- research

Lady GaGa - The Fame Monster
Front Cover

The mid shot of GaGa is centered. This image of her has her hair styled to look a bit tousled and make up perfectly smudged to make the image dynamic. The text compliments the grey scale of the image. The warning label and capital letters make it appeal to those who shouldn't have it.
Inside Panels

The colour scheme is followed to the inside of the digipack. The image is taken at the samed distance creating another mid shot but this is more daring as she is wearing less clothes as though once you listen to her music you know her. The image would appeal mainly appeal to teenagers because it's daring and this is not the norm for a pop singer as they are seen as role models.


                                                                               Back Cover

The back cover is somewhat different to the other panels as there is actual colour in the image yet the background still allows it to complete the digipack. The image is a close up which is generally the type of shot seen on the front of an album.
The cover also has the typical conventions bar code, producers,track listing, website etc.However, the layout is more like that of a front cover as well with the text being small for the track listings.




 Advertisement
This advert links to the digipack as the colour scheme used (grey scale) is the same as well as the font size. The images are also repeated. The information is relevant and to the point.




Ke$ha-Animal

 Front Cover

This cover has the typical conventions of a pop artist as the central focus is the artist and it is a close up of her face. The saturation of the image itself contrasts well with her lips and the text. The artist is shown with the perfect face and slightly tousled hair much like Lady GaGa's. The placement of the text fits the image well and the colours give the cover a nice contrast. The glittery text is also very eye-catching.
                                                         Inside Panels

These panels just emanate the idea of a fun time as the the background is dark and the text is very bright almost mimicking a party scene. The text interlinks to the text on the first cover and the decoration although simple is just enough.
                                                                                     

                                                                                                                                                                                                 
                                                                                  Back Cover 
The layout of this cover is different to that of others in the respect that the bar code would normally be at the bottom with the producers and excess information. The text and colour scheme are carried throughout the other panels and therefore link well. However, we are now met with an image of animated animals that are glittery but this relates to the title of the album.
         
                                                                                                              Advertisement
  This advert as a typical link between the entire promotional package features an image of ke$ha with similar hair and make up with the same font. There is more saturation with this image to match the text which again promotes the idea of fun and carelessness.
Once again the writing is coherent and relevant.


  



Alicia Keys- Greatest Hits 
Front Cover
 This image was clearly well thought of and planned as there is subsequent space for the text to make it look as though she is looking down on her name. The trendy outfit and make up make it of the r n b genre. the colour scheme is very neutral with just a splash of colour added by the lips.
Inside Panels

These images are much more sexualised but also well planned especially the thank you's as she is set aside with the mentions on the other side.The neutral colour scheme is carried through by her clothes  back drop and font colour.

 Back Cover

This is another well planned panel with thought to where the track listing would go and the additional producer and website information. The colour scheme is neutral again making some of the text a little hard to read but the track listing layout is similar to that of Ke$ha's.
Advertisement
This advertisment only promotes one song featured on this album and despite having a different colour scheme is linked to the album via the font style and the shot type.