Final Advertisement. - Production

Final Digipak - Production

Mock-up of my advertisement. - Planning

Second Mock-up of my digipak - Planning

Front Panel

Back Panel

For the front and back panels I decided I wanted to make the background black and white with only a few parts colour such as Hannah herself and her pink guitar. I will also be adding the song titles to the back panel later just to the right of Hannah. 

Inside Panel 1

Inside Panel 2

The two inside panels I chose to use colour that would contrast with the black and white exterior of the digipak. For the CD itself I used a very simple picture of Hannah and put the album name in an elaborate red font.

Do's and Don't (planning)

For the final digipack and advertisement I have written an overview of the do's and donts. I looked at the digipacks of similar artists and of KT Tunstall herself. To keep it conventional there are some things you should do and some things you should not do, these are:

Do


Make the font clear and visible. This record needs to stand out amongst others.

Use good images. Bad images should be edited until they look professional.

Use at maximum three different colours. Too many colours could make the digipack look unprofessional.

Include logo of record company and barcode. This is to make the digipack more professional and fit to sell in stores.

Use natural light in images. Try to keep the digipack professional and stylish, but try to keep it original also so it is conventional to its genre and taste.

Dont


Overstretch images. Overstretched images look unprofessional and would not look nice.

Over edit the digipack to make it look like an electro/glamour album. The album and artist is quite original and the digipack should be kept original as well.

Use more than 3 colours.

Make writing small and unclear.

Add too much writing.

Photos that I plan to use on my Digipak and Advertisement. - Planning

Cover

I will use this photo because it is nicely centred with enough space to add the artist's name and the album name if I need to. I also like the fact that there is a pink guitar in the shot, it adds a little more detail and character to our artist. 

I will also use the same picture for my advertisement so that it relates back to the album itself and also because this particular picture has got a lot of space to insert text that advertise and promote the album. 

Back

I will use this photo for my back cover because of the fact that it has enough space to put the song list to the right of her on the blank space available along with the record company's logo, copyright symbol and barcode without obstructing the artist. 

Inside Panel 1

I will use this picture on the CD itself because of the way her hands and arms are positioned wrap perfectly around the CD. The relatively white background also contrasts with Hannah's clothes which make her clearly visible and there is also a space to the right for the album title. 

Inside Panel 2 

I will use this picture because it adds more variety to the pictures I want to use on the other panels. Because I have a long shot for my cover, a medium close up for my back panel, and a medium shot for the first inside panel therefore adding in an extreme close up was the next obvious choice. 

Shortlist of fonts colours, layout and design ideas AND photos I plan to use on digipack AND mock up of digipack and advertisment (planning X 4))

This is just the rough drawing of what I had planned for the digipack. I wanted a sideshot photo of the artist and I wanted something different for the back. 

This is a photo that we took from the digital camera. I want to add the picture to the digipack because it looks conventional to the genre and to the artists character. 

This is another photo that we took of the artist. I wanted to put this onto the digipack because it demonstrates the relaxed 'earthy' personality of the artist. I do not want to edit this picture too much (only slightly) because the artist is not a glamorous type and more original. The props we wanted was the guitar and the scenery was quite basic and nothing out of the normal which is exactly what I wanted.

This is a rough idea of what I wanted my advert to look like. I wanted to keep the font clear and visible and also keep it normal and not too extravagant. I wanted all designs and editing to go with the style and personality of the artist.