Mock-up of my advertisement. - Planning

Second Mock-up of my digipak - Planning

Front Panel

Back Panel

For the front and back panels I decided I wanted to make the background black and white with only a few parts colour such as Hannah herself and her pink guitar. I will also be adding the song titles to the back panel later just to the right of Hannah. 

Inside Panel 1

Inside Panel 2

The two inside panels I chose to use colour that would contrast with the black and white exterior of the digipak. For the CD itself I used a very simple picture of Hannah and put the album name in an elaborate red font.

Do's and Don't (planning)

For the final digipack and advertisement I have written an overview of the do's and donts. I looked at the digipacks of similar artists and of KT Tunstall herself. To keep it conventional there are some things you should do and some things you should not do, these are:

Do


Make the font clear and visible. This record needs to stand out amongst others.

Use good images. Bad images should be edited until they look professional.

Use at maximum three different colours. Too many colours could make the digipack look unprofessional.

Include logo of record company and barcode. This is to make the digipack more professional and fit to sell in stores.

Use natural light in images. Try to keep the digipack professional and stylish, but try to keep it original also so it is conventional to its genre and taste.

Dont


Overstretch images. Overstretched images look unprofessional and would not look nice.

Over edit the digipack to make it look like an electro/glamour album. The album and artist is quite original and the digipack should be kept original as well.

Use more than 3 colours.

Make writing small and unclear.

Add too much writing.

Photos that I plan to use on my Digipak and Advertisement. - Planning

Cover

I will use this photo because it is nicely centred with enough space to add the artist's name and the album name if I need to. I also like the fact that there is a pink guitar in the shot, it adds a little more detail and character to our artist. 

I will also use the same picture for my advertisement so that it relates back to the album itself and also because this particular picture has got a lot of space to insert text that advertise and promote the album. 

Back

I will use this photo for my back cover because of the fact that it has enough space to put the song list to the right of her on the blank space available along with the record company's logo, copyright symbol and barcode without obstructing the artist. 

Inside Panel 1

I will use this picture on the CD itself because of the way her hands and arms are positioned wrap perfectly around the CD. The relatively white background also contrasts with Hannah's clothes which make her clearly visible and there is also a space to the right for the album title. 

Inside Panel 2 

I will use this picture because it adds more variety to the pictures I want to use on the other panels. Because I have a long shot for my cover, a medium close up for my back panel, and a medium shot for the first inside panel therefore adding in an extreme close up was the next obvious choice. 

Shortlist of fonts colours, layout and design ideas AND photos I plan to use on digipack AND mock up of digipack and advertisment (planning X 4))

This is just the rough drawing of what I had planned for the digipack. I wanted a sideshot photo of the artist and I wanted something different for the back. 

This is a photo that we took from the digital camera. I want to add the picture to the digipack because it looks conventional to the genre and to the artists character. 

This is another photo that we took of the artist. I wanted to put this onto the digipack because it demonstrates the relaxed 'earthy' personality of the artist. I do not want to edit this picture too much (only slightly) because the artist is not a glamorous type and more original. The props we wanted was the guitar and the scenery was quite basic and nothing out of the normal which is exactly what I wanted.

This is a rough idea of what I wanted my advert to look like. I wanted to keep the font clear and visible and also keep it normal and not too extravagant. I wanted all designs and editing to go with the style and personality of the artist.

Overview of 'Do's and Don't' of design work. - Planning

After looking at digipaks from other artisits I have come up with a list of 'Do's and Do nots'. 

- An important one is to always use a very clear and readable font in a distinctive colour from the rest of the digipak again so it is easily readable by the audience.

- The type of font is also vital for portraying the kind of artist you are trying to promote. For example the font used for the title of a rap artisit's digipak would be vastly different compared to that of a country artist.

- It is important to use an eye-catching front cover so that it can stand out among hundreds of other digipaks from other artists. The front cover is the selling point and a good cover will help to draw audiences in and to pick up the album.

- There must also be a consistent theme that spreads across the entire digipak.

- Almost all artists have at least one picture of themselves on their digipak either on the front or back cover so the audience can identify who they are.

- Do not distort the picture used on the digipak as this will make it look badly done.

- Do not make the digipak too cluttered either as this will give the viewer more of a headache then a curiosity about the artist. It also makes it look like it has been badly done.

- Do not forget to include the record label's name, copyright symbol and barcode on the bottom right side of the back panel of the digipak.

Short-list of fonts, colours, layout and design ideas.- Planning

    

                                                                                                                                                                     Font Panel 

For the front of my digipak I decided to use two shots of Hannah Marie our artist placed side by side and her name at the top of the cover in a distinctive font that it would be visible on a store shelf. I wanted the whole album to be vibrant and colourful with a vast colour range. I also wanted a border of black at the bottom and the top of the digipak that would frame the pictures and make the white font I would use for the title be very clear. 

Back Panel

On the back of my digipak I would place a simple medium shot of Hannah holding a guitar with the record company's name at the bottom right alongside the barcode for the CD. I will also place the song titles on either side of her face. The particular guitar in the picture I used because it was a brilliant mix of light and dark browns that contrasted with what she was wearing and the green of the tree behind her. 

Inside Panel 1

For the first inside panel I wanted to use another simple but distinctive picture with the clear blue sky in the background. I felt that it went well with the kind of artist Hannah is. I also liked how the light blue contrasts with the grey of the building along with how the dome is centred perfectly in the picture. 

Inside Panel 2

For my second inside panel I put together a montage of photos of faces that are in the music video of her single and the main song of her album.